About Prosperous Financial
Founded in 2008 by Eoin McGee, a CERTIFIED FINANCIAL PLANNER™ professional, Prosperous is built on expert advice, transparency, and a commitment to helping you make smarter financial decisions.
Prosperous Accreditations



How It All Started!
From a young age, Eoin witnessed firsthand how proper financial planning could shape a family’s future. This early experience fueled his passion for financial services, driving him to help others take control of their finances with clarity and confidence.
After college, he built a successful career across various financial roles, gaining valuable expertise along the way. As one of Ireland’s first Qualified Financial Advisors, he quickly realized that true financial guidance should always put the client first.
With this in mind, he founded Prosperous—a boutique, fee-based financial planning firm built on trust, transparency, and long-term relationships. His mission was simple: to provide honest, client-focused advice that empowers people to make the best financial decisions for their future.
What Has Happened Since 2008?
Award-Winning Broker
- 2016
Prosperous Financial was recognized for its excellence, winning the Best Broker Leinster (Ex Dublin) award at the 2016 Irish Brokers Association LPI Awards. This marked a milestone in the company’s dedication to outstanding client service.
TV Debut – How To Be Good With Money
- 2019
Premiering in 2019, How To Be Good With Money became an instant hit. In each episode, Eoin helps individuals and families achieve their financial goals, making financial planning more accessible for viewers nationwide.
No.1 Bestselling Book – How To Be Good With Money
- 2020
Following the success of the TV show, Eoin published his first book, How To Be Good With Money. The No.1 bestseller provides a complete financial wellbeing programme, covering budgeting, investing, and practical money advice for everyday life.
Prosperous Expands
- 2021
To meet growing demand, Prosperous restructured and expanded its team, bringing in new expertise to enhance client experience. While evolving, the firm remains committed to its core values—always putting clients first.
Another No.1 Bestseller – How To Make Your Money Work
- 2022
Eoin’s second book, How To Make Your Money Work, launched in 2022 and became a No.1 bestseller. Covering topics like teaching kids about money and financial planning for relationships, it’s an essential guide for long-term financial success.
Brokers Ireland Award – Protection Broker Expert
- 2023
Winning the Protection Broker Expert award in 2023 was a proud moment for Prosperous. This achievement recognizes the expertise and dedication of the team in helping clients safeguard their financial future.
Great Place to Work – Certified in 2024
- 2024
In 2024, Prosperous Financial earned its Great Place to Work certification. A reflection of the positive culture built within the team, this recognition reinforces the company’s belief that a motivated, engaged team delivers the best for clients.
Introducing Keys at Prosperous – Mortgage Support, Simplified
- 2024
Launched in 2024, Keys at Prosperous is a dedicated service helping clients navigate mortgages, whether they’re first-time buyers, switching lenders, or seeking expert advice. This expansion ensures Prosperous supports clients through every financial milestone.
OUR CORE VALUES
Providing The Best Financial Planning and Financial Advice.
Learn more about our philosophy below.
Client Centric
We always put our clients first
Transparent
We will not take on a client unless we can clearly see that we will be adding value
Integrity
We will not sell you a product that you don’t need. If you require a product, we will review the market for you.
Clarity
We believe we have no right to tell you what you should do with your money without getting to know you first.
Why Choose Us?
Our trusted reputation is built on years of delivering real results for real people, just like you for over a decade.

From first contact to ongoing communication, every step of my financial journey has been smooth. I sleep better at night, maybe they should consider diversifying into mattresses.
Prosperous Client
I looked into the consultation options on the prosperous website and made an appointment. This in itself is an investment but I soon realised money sitting in my bank account is not going to get me where I want to be in the long term
Prosperous Client
Client Experience
Hear what they had to say about us!