Who is Eoin McGee?

Eoin McGee is a renowned CERTIFIED FINANCIAL PLANNER™ professional and Qualified Financial Advisor (QFA) with a career spanning over 25 years. Eoin is the founder of Prosperous Financial, a financial planning firm established in 2008. Eoin’s vision for Prosperous was to provide a client-centric approach, aiming to build long-lasting relationships by consistently doing right by his clients.

Eoin’s journey into the financial services industry began after college, driven by a personal understanding of the impact proper financial planning can have on family life. Throughout his career, Eoin has accumulated valuable experience, holding various roles in prominent companies. In fact, he was one of the first people in the country to attain the designation of Qualified Financial Advisor.

Beyond the walls of Prosperous Financial, Eoin has left an indelible mark on the media landscape. Hosting TV shows like ‘How to be Good with Money‘ and ‘The Complaints Bureau’ alongside participating in ‘This Crowded House’ on RTÉ, he extends practical financial advice to households, making a tangible impact on managing finances effectively.

Eoin’s bestselling books, ‘How to Be Good with Money’ and ‘How to Make Your Money Work,‘ reflect his commitment to making financial knowledge accessible to a broader audience.

As a regular personal finance expert guest on national radio and the presenter of a financial segment on ‘Today with Claire Byrne’ on RTÉ Radio One, Eoin has become a trusted voice in the financial domain. Alongside his media commitments, Eoin regularly engages in corporate speaking for companies and organisations throughout Ireland.

In 2023, Eoin expanded his reach with the launch of his podcast, Understanding Money with Eoin McGee. In this podcast, he tackles real-life financial challenges in straightforward, jargon-free language with the help of experts. Eoin returns to our TV screens in 2024 with the new show, The Complaints Bureau, on RTÉ One.

The Complaints Bureau is a new consumer series on RTÉ One. Finance expert Eoin McGee sets the caseload for three consumer journalists advocating and arguing on behalf of members of the public who have hit brick walls.

Eoin’s holistic approach to financial planning, coupled with his diverse contributions to media and community, showcases a professional deeply committed to improving the financial well-being of individuals and families across Ireland.

Eoin has recently taken up golf and as a keen runner, he hopes to participate in the Boston Marathon in 2025.

Listen to Eoin McGee’s latest podcast episodes here.

The Complaints Bureau is an eight-part series which begins on Thursday, 7 March, at 7pm on RTE ONE. The series is produced by indiepics for RTE.



Prosperous Financial Planning Limited is regulated by the Central Bank of Ireland

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